Nail Talk with Chrissie

  You have done all the hard work in setting up premises, either at home or in a commercial location, gathering all the necessary equipment and products, creating the social media and online resources and now you are ready to open those doors! You put an ad on FB and get your first lot of bookings. At this point you are likely unable to even get a good night's sleep due to everything running around your head like a jogger on speed! At the end of your first week, you have managed to service your clients, take payments, rebook appointments and happily spend the weekend catching up on much needed rest. The next week rolls around and client #1 has messaged saying 4 of her nails just popped off, client #2 doesn't show for their appointment, client #3 wants to change the design for free as they weren't happy with what you did and client #4 wants a refund. Eeeeek .... you scream and tremble...dissolve into a puddle of tears.... ask for help on FB... feel the burning desire to shut...

So, you have a rocking home nail salon all set up and ready to go. You have managed to get a few clients in but there's lots of holes in your booking calendar. Next steps...get more clients. No need to let 'marketing' scare you anymore! Check out these 5 creative ideas to build your business and attract new clients, spread the word and have fun doing it. 1. Run a competition for the best nail design: Gather your supplies and get ready to host a nail art design competition. Ask each of your potential clients to submit their favourite mani or pedi design. Offer an amazing prize like a free mani/pedi session, salon t-shirt, or gift basket for the winner. Not only will this give you an idea of the type of talent in your community, but it will also help to spread word of mouth about your services and encourage more people to give your salon a try! 2. Partner with local business owners for a special offer: Connecting with other small business owners in your area is a great way t...